Adding Glam To Capese’s new limited edition designer bags

MARKETING CAMPAIGNS FROM HYPHENS

Adding Glam To Capese’s new limited edition designer bags

Global campaign to encourage customers to purchase from the new collection

Introduction

Caprese, a sub-brand of VIP Industries Ltd. having 5.15B in revenue in 2022, has offerings of high-end fashion bags for women. They needed marketing communication for the launch of their new collection.

Challenge

Caprese wanted to change its brand positioning from a brand for a girl next door to an ultra-luxurious handbags & accessories brand.

Client

Solution

Website & landing page

A co-branding strategy was used to announce and promote the new collection. We built creative communications and used specialized media partners to gain trust and build loyalty for the brand. Vogue, Shoppers Stop, Myntra, and Flipkart’s websites were used as promotion & distribution partners.

Email Marketing

Emails were tailored as marketing messages to alert people about the new collection release. A chain of emails was shared with customers to invite them to stores and come explore the new collection.

Newspaper ads

To maximise the reach newspaper ads were created. The festive and wedding season communications gave more occasion to purchase limited edition designer handbags.

Digital Marketing

Social Media marketing has become a turning point for all brands, but if there’s a sector in which we’ve been able to see a rapid change, it’s been fashion. The fashion and retail sectors have been the fastest to move towards an agile adoption of digital channels. A detailed Marketing calendar was made to target the most used social media channel to expand the read to younger age groups as well. 

Website & landing page: A co-branding strategy was used to announce and promote the new collection. We built creative communications and used specialized media partners to gain trust and build loyalty for the brand. Vogue, Shoppers Stop, Myntra, and Flipkart’s websites were used as promotion & distribution partners.
Email Marketing: Emails were tailored as marketing messages to alert people about the new collection release. A chain of emails was shared with customers to invite them to stores and come explore the new collection.
Newspaper ads: To maximise the reach newspaper ads were created. The festive and wedding season communications gave more occasion to purchase limited edition designer handbags.
Digital Marketing: Social Media marketing has become a turning point for all brands, but if there’s a sector in which we’ve been able to see a rapid change, it’s been fashion. The fashion and retail sectors have been the fastest to move towards an agile adoption of digital channels. A detailed Marketing calendar was made to target the most used social media channel to expand the read to younger age groups as well.